At Peer360 we realize your internal and external email databases are vital to your growth and the databases you have are unique to your company.  In order for your email campaigns to perform well over time, list building and cleansing are essential.  Here is an overview of proven methods and tips used to grow your lists and keep them fresh and effective.

List Building

Tell-A-Friend - Let your contacts do some of the work for you. Including the Tell-A-Friend feature in your email broadcasts allows your subscribers to forward relevant content to their friends and allows them to sign up for your emails.

Share Buttons - Including share buttons within your email broadcasts allows your subscribers to spread the word to their entire network of friends via Facebook, Twitter and LinkedIn.

Welcome or Opt-In Emails - This gives a contact the opportunity the option to sign up for your emails. This works best for referrals or contacts acquired from other sources, such as email appends or events. Peer360 can help you setup a welcome email to allow contacts to subscribe to your list.

Email Appends - This is a way to match names and addresses to email addresses via a third-party vendor. Once the email addresses are matched a welcome email should be sent asking permission to sign up for your emails.

Co-Registration - Partnering with other companies who are in the same market, but not direct competitors, can help grow your list. For example, when someone signs up for a newsletter with your partner company, they are then prompted to sign up for your newsletter too.

Traditional - Don't forget you can also gather email addresses at conferences, events, parties, word of mouth, etc. Again, be sure to seek opt-in permission via a welcome email before adding to your mailing list.

List Cleansing

In order to get the best email results, we put your list through our cleaning process. When you upload your list into Peer360, our system automatically removes duplicates and invalid email addresses. If an email address is already in the system, it will update any additional information included in your upload, such as name, address, phone number, etc., to make sure the most recent information is available within Peer360.

Bounce Analysis - When an email is undeliverable it is marked as a bounce. Sometimes these bounces are caused by the email address being bad or sometimes the receiving server is down or busy. If you notice a high bounce rate for an email, you should look into it further. If the cause of the problem was due to a down receiving server, the bounces can be re-activated and tried again. Peer360's support team can help you identify the cause of large bounce rates.

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