What is the Brand Ambassador Program?

Brand Ambassador Lets You Take The Lead!

Brand Ambassador is a proven, proactive, viral marketing online program that creates an adjunct sales force of ambassadors to promote your product, brand or service.

Brand Ambassador is unlike any online viral marketing program that you'll find.

The canned "tell-a-friend" viral marketing program or the passive request to click on the social media button is usually the first step companies use to try to generate loyalty to their products or brands.

These techniques will only work to a point, if at all. There is no guarantee that your message will be well received or that you will get any sales since the consumer is not truly invested in your product, brand or service.

In order to drive customers and create loyalty, your marketing dollars and energy should be spent on proven, viral marketing programs that guarantee measurable results.

Brand Ambassador enhances the social media experience to generate substantive and qualified leads.

The Difference Is Brand Ambassador

Brand Ambassador provides a unique, proven platform for your target audiences to become invested in your product, brand or service. This is accomplished by empowering and motivating your ambassadors to generate leads and sales for your company.

The ambassadors are armed with the right tools to actively engage their network of friends, coworkers, family members and connections to use and support your product or service. Our results-oriented, user friendly Brand Ambassador Program enables your ambassadors to build brand loyalty, trust and profits for your company.

Your Ambassadors Are Well-Connected

Brand ambassadors represent a network of passionate, well-connected people who are interested in promoting your product or service.  The strength of their referrals is based on the trust between an ambassador and their circle of influence online and offline.  We provide the ambassador with unique online marketing tools to support their efforts in encouraging usage and building their network. We typically provide a unique identifier which enables you to offer an incentive to both the ambassador and the new customer.

Program Basics

Ambassadors gain access to a micro site which contains viral marketing tools, pre-written content and performance statistics. The secure web-based environment enables the ambassadors to reach their network across multiple social media outlets, email, mobile, and offline.  All outbound messaging will dynamically include a unique code for each ambassador.

As the program evolves, a series of automated "on-boarding" tactics will be deployed to drive participation among the ambassadors. When it is appropriate, select ambassadors will be encouraged to continue promoting their clients to gain additional rewards and/or access to exclusive viral marketing tools.

Promotion and Ongoing Support

The ambassador promotes an offer from the client on their behalf. In many instances, our dedicated team of strategists will segment specific user bases and deliver unique "missions" designed to help the ambassador penetrate relevant sales channels within their circle of influence.

Measurement for Success

Using each ambassador's code and a series of social media/web analytic tools, we are able to measure the effectiveness of their efforts.  These groups can be further retargeted with new information or recognition.  With the ability to drill down to individual ambassadors and sales, you are able to deeply understand how to further develop and enhance the brand ambassador program.

Did You Know?

-71% of people claim reviews from family members or friends exert a "great deal" or "fair amount" of influence (Harris Interactive, June 2010).

-53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)

-Specific brands are mentioned by the general consumer over 90 times per week in conversations with friends, family, and co-workers. (Keller Fay, WOMMA, 2010)

-70% of UK Internet users trust recommendations from strangers when looking for information about goods and services online and 90% trust recommendations from people they know. (Simply Zesty, 2010)